Supporting the Community
Sponsors
AAMI Park
Since 2010
AAMI is the inaugural naming rights sponsor of AAMI Park, Melbourne's purpose-built home of soccer, rugby league and rugby union. Opened in May 2010 with a capacity of 30,000, AAMI Park is one of the world's finest stadiums to view rectangular codes, with its cutting edge 'bio-frame' roof providing extensive seating and excellent viewing. AAMI’s commitment to AAMI Park was confirmed when our partnership was renewed in 2022, for a further term.
Community Partners
VICSES
Since 2003
AAMI is a proud Major Partner of Victoria State Emergency Service (VICSES), supporting the incredible work of their VICSES volunteers for 20 years and donating over $9 million in contributions.
During this partnership, AAMI has supported many resilience based initiatives like ‘15 to Float’ with the development of an augmented reality capability to improve the impact and effectiveness of the campaign, aimed at ultimately reducing risk of driving on flooded roads and creating safer communities – together.
We have helped celebrate VICSES volunteers and all they do for the community through our 'We wear your support' initiative in 2022 and 2023, and Wear Orange Wednesday (WOW Day).
- AAMI has been a Principal Community Partner of VICSES for the past 20 years.
- AAMI has donated more than $9 million towards VICSES and their amazing volunteers.
- AAMI has funded over 20,000 pieces of operational equipment from 2002 to 2021.
NSW SES
Since 2023
AAMI is proud to be Major Partner of NSW SES. Our partnership aims to support safer and more resilient communities, and compliments AAMI’s long-standing 20-year VICSES partnership and Driver Reviver national sponsorship, as well as SES Queensland (through the related Suncorp Insurance brand) and supports our goal of creating a more resilient Australia.
AAMI’s partnership supports key strategic priorities for the NSW SES including building community resilience, engagement, education and preparedness, as well as initiatives such as public safety campaigns, shared insights and volunteering.
NSW State Emergency Service (NSW SES) is a volunteer-based (10,000+) emergency service dedicated to assisting the community & people of NSW all year-round. NSW SES are the combat agency responsible for flood, storm, and tsunami emergencies. NSW SES also provides most general rescue efforts in the rural parts of the state.
Driver Reviver
Since 2021
Fatigue is a leading contributor to incidents on our roads.
AAMI has partnered with Driver Reviver sites across Australia - where you can stop and revive on long road trips. If you’re hitting the road for more than 2 hours, we suggest you add a Driver Reviver stop to your route. Driver Reviver is a community program which has helped keep Aussie drivers safe for more than 30 years. It has volunteers from various organisations and community groups manning sites over long weekends and school holidays, when more people are likely to be taking road trips. It gives drivers the opportunity to take a break, enjoy a free hot drink, nibble on some biscuits and have a chat to the volunteers.
So when you’re planning your next trip, make sure you think about the journey, as well as the destination.
What Ability
Since 2022
AAMI announced a major partnership with NDIS registered disability service What Ability in 2022. The team at What Ability provide disability support across Australia offering day programs, weekend support and overnight camps, with activities tailored to participants goals and needs. Their paramount focus is to raise awareness, break down existing stigmas and ultimately build an inclusive Australia.
What Ability’s unique delivery model is centred around professional and semi-professional athletes from some of the biggest sporting codes in the country providing experiences for disability participants. Working as support workers, the athletes are trained to provide unique experiences for participants and to simply bring some fun and enjoyment to their everyday lives.
With demand for What Ability services growing rapidly, AAMI has committed to supporting the organisation with funding to enable them to continue their valuable work in the community right across Australia. The support from AAMI allows What Ability to bolster their community work and bring new opportunities to life such as their annual What Ability Days staged around the country. AAMI is committed to leveraging partnerships across the portfolio to help What Ability showcase diversity and break down bias and barriers to disability.
Vision Australia's Carols By Candlelight
Since 2021
Vision Australia is a leading provider of blindness related services, offering education and support for people who are blind or low vision, to help them live the life they choose.
On 24 December each year, Melbourne’s Sidney Myer Music Bowl lights up as families and friends gather to celebrate the festive season while raising funds for Vision Australia’s children’s services through the Carols by Candlelight event. Through AAMI’s partnership and our associated promotions, we've been able to help over 2,300 families whose children rely upon Vision Australia’s services each year.
NATIONAL BASKETBALL LEAGUE (NBL)
Since 2024
AAMI has joined forces with the National Basketball League (NBL) as the Official Insurance Partner. Building on the brand’s previous broadcast partner association, AAMI has broadened its NBL sponsorship to include signage and content benefits to increase alignment with the sport and growing fan base.
With the NBL continuing to go from strength to strength, AAMI’s objective is work alongside the League to elevate the game and its incredible athletes to the millions of passionate fans and kids playing basketball around Australia.
P.A.R.T.Y PROGRAM South Australia
Since 2016
As personal injury insurance providers, AAMI understands the importance of early intervention and prevention of road trauma. AAMI is proud to partner with the P.A.R.T.Y Program, an interactive injury prevention and health promotion program designed for young people aged 15-19 years. The program aims to show participants the possible consequences that can and do happen. It assists participants to recognise risk and make informed choices about their activities and behaviours in the future.
Australian Road Safety Foundation
Since 2006
AAMI has partnered with ARSF to promote the prevention of physical and mental illness, death and disability that result from road crashes and incidents as well as improve the safety of every road user. As CTP Insurers AAMI recognises the significance of preventing road trauma, we are proud to support ARSF’s mission and help bring forth valuable awareness and education to drive change nationwide.
AFL
AAMI has been a valued partner of the AFL since 2017, extending to a major partner of both the AFLM and AFLW competitions in 2021. AAMI has a proud history of helping Australians prevent and recover from accidents, and this positioning of AAMI , is contextualised across the AFL environment with the brand's Clanger's platform. Clangers is brought to life in various forms across the AFL, including through initiatives such as Clangers for Good, Fansurance and epic content such as the AAMI to the Rescue content played through broadcast during the Grand Final games. The campaign takes fans on an adventure to get the match ball to the MCG in time for opening bounce and showcases AAMI coming to the rescue on the biggest stage in Australia and ultimately preventing the biggest Clanger of all.
AAMI Ambassadors
AAMI has partnered with these ambassadors who feature across AAMI’s AFL campaigns.
- Trent Cotchin (AFL premiership and Richmond Football Club captain)
- Darcy Vescio (AFLW player at Carlton Football Club)
- Darcy Moore (Collingwood Captain)
- Mon Conti (AFLW player at Richmond Football Club and Melbourne Boomers National Basketball League (WNBL)
Clangers for Good
AAMI is committed to supporting local communities and grassroots footy through our AFL partnership. At AAMI, we are used to dealing with life’s clangers, and pride ourselves in turning something bad into something good by helping our customers and the community build resilience and recover when life doesn’t go to plan. There are always a few clangers in a good footy match, and for every ‘clanger’ during the 2024 Toyota AFL Premiership Season, AAMI is donating $10 to community footy, with 8 lucky clubs across the season taking home up to $15,000 each.
Since its inception of the AAMI Clangers for Good initiative in 2020 AAMI has donated more than $360,000 'clanger cash' to local footy clubs across Australia. The impact of the program is evidenced by the strong entries received every year and the positive feedback from the successful clubs. To date initiatives supported through the funding include rebuilding of facilities, equipment and uniforms to help expand the game for girls and women, game transportation, implementation of mental health programs and upgrading facilities and change rooms.
SANFL
AAMI is a strong supporter of the game nationally for both men and women. Our SANFL partnership allows AAMI to expand our support into the local South Australian State League competition with a focus on supporting local footy clubs and the South Australian community.
Since the partnership began in 2020, AAMI has donated $200,000 to SANFL to enable the local clubs to upgrade facilities, purchase equipment, and support training and player development.